With the emerge of technology, shopping malls were
under threat, however the digital transformation of retail is not at all bad
news for malls. It presents new opportunities for malls to engage consumers
throughout their decision journey. The shopping mall in California needs to
leverage technology advancements, such as:
1)
Connecting
with the consumers- Social media is used to create buzz about the new tenants
or solicit ideas from consumers. These platforms are used to engage customers
through compelling content and creating deeper bonds. Malls can establish a
direct relationship with a customer that goes beyond each visit to the mall.
2)
Improving
customer satisfaction- Malls are using technology to transform mall usability
as a means of enhancing customer satisfaction. There are ample of opportunities
for malls to understand the requirement of the customer and create entirely new
delight points. Technology can be used to address the biggest challenges
shoppers face. Easy guides can be provided to make shopping a delightful
experience.
3) Taking shopping experience to the
next level- as online shopping has taken over, it is critical for malls to take
a more active role in shaping the shopping experience. Introduction of
different business models in lieu of the basic model can be really helpful.
Elements of ecommerce such as QR scanners, one click processing, and other such
elements can make the things much more interesting and easy for a customer and
help them hook to the traditional shopping.
Utilizing digital capabilities can play a big role
in engaging customers to visit malls again and again. Finding the right
technology applications and services can further enhance the retail experience
for both shoppers and retailers. Moreover, it can be used to gather consumer
behavioral data from which malls can gain insights. Not only the top 10shopping centers in CA, but each and every shopping center and malls can take
advantage of digitalization.
