Monday 5 March 2018

The Role Of Technology In Transforming The Mall Experience


With the emerge of technology, shopping malls were under threat, however the digital transformation of retail is not at all bad news for malls. It presents new opportunities for malls to engage consumers throughout their decision journey. The shopping mall in California needs to leverage technology advancements, such as:
1)       Connecting with the consumers- Social media is used to create buzz about the new tenants or solicit ideas from consumers. These platforms are used to engage customers through compelling content and creating deeper bonds. Malls can establish a direct relationship with a customer that goes beyond each visit to the mall.
2)     Improving customer satisfaction- Malls are using technology to transform mall usability as a means of enhancing customer satisfaction. There are ample of opportunities for malls to understand the requirement of the customer and create entirely new delight points. Technology can be used to address the biggest challenges shoppers face. Easy guides can be provided to make shopping a delightful experience.
3)     Taking shopping experience to the next level- as online shopping has taken over, it is critical for malls to take a more active role in shaping the shopping experience. Introduction of different business models in lieu of the basic model can be really helpful. Elements of ecommerce such as QR scanners, one click processing, and other such elements can make the things much more interesting and easy for a customer and help them hook to the traditional shopping.
Utilizing digital capabilities can play a big role in engaging customers to visit malls again and again. Finding the right technology applications and services can further enhance the retail experience for both shoppers and retailers. Moreover, it can be used to gather consumer behavioral data from which malls can gain insights. Not only the top 10shopping centers in CA, but each and every shopping center and malls can take advantage of digitalization.

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